|As download music stores become more and more important, they have to keep up the challenge with their competitors and the wishes and needs of their customers. Dancetracks Digital step up the game with their updated and enhanced website that offers pleasant tweaks and one-of-a-kind features such as Live-Ready >>.|
The websites look has been improved and became much more powerful, simplifying your experience of online shopping:
For a start of the tour through the new look, take a look at the enhanced menu:
The menu now includes a drop down list that gives you direct access to all the channels. You also get direct access to a list of all featured labels and artists as well as current charts and current newlsetter. Most interesting are the new added features My Playlist and Live-Ready >> - before we look at these, lets see what the chart section on the right has to offer.
When clicking on the '+' sign on the left of a chart, the top ten of the chart is expanded:
As you can see, on the left of each track is a . By clicking on it, a new windows with a music player opens and the track starts to play. By clicking on the name, you get to the detail page of the release which offers some new features as well, extending the already existing functionality.
For all new content, the release date is now shown. The left to the album price adds all tracks from the release to the music player. right to the album price adds the whole release to your personal playlist which you can access under My Playlist. This feature has also been added for single tracks in case you don't want the whole release to be added. The playlist is a very powerful toy - as long as you don't remove the added tracks, they are saved even when you sign out. This gives you the freedom to listen to them later - or from a different computer.
But let's go back to the charts section as there are other views available. Clicking on a charts name gives you a detailed view of the complete chart, while clicking on the adds the complete chart to the music player. To get a list of all the top ten charts, simply click on The Charts >>.
But also the channel view has been improved, now offering detailed information for featured releases and an enhanced overview of all other releases. And in addition, the top then chart is there as well.
But now lets look at the features that differentiates this online store from its competitors: Live-Ready >>. Behind this feature is the collaboration of Dancetracks Digital with Ableton whose Ableton Live is an award-winning music creation, production and performance platform available for Mac OS and Windows. Selected Live-Ready tracks are available for digital download, letting you play around with them right away as all sample settings have been pre-adjusted, and tempo information and warp markers have been added as well. All Live-Ready tracks can be identified by a logo beside them:
To ease up things, there is a dedicated Live-Ready >> section that lists the entire available catalog. More content will be added over time, including new releases, classic back catalogue and more. We will take a closer look at the Live-Ready >> feature in the near future.